Get started with 1 number and the lead management tools.
Call tracking is a marketing and sales tool that helps businesses understand where their phone calls are coming from and what happens during those calls. Instead of guessing which ads or campaigns drive leads, call tracking provides hard data.
Here is an illustration of how your perception could steer you in the wrong direction
| Source KPI (Key performance indicators) | Facebook/instagram | |
|---|---|---|
| Spend (monthly) | $3500 | $1500 |
| Impressions (camp) | 10000 | 60000 |
| Clicks (camp) | 1000 | 2000 |
| Leads | 100 | 25 |
| Cost per lead (CPL) | $35 | $60 |
| Prospects | 50 | 15 |
| Appointments | 25 | 8 |
| Deposits/sales | 13 | 5 |
| Avg sale value (ASV) | $2000 | $3000 |
| Revenue | $26000 | $15000 |
| Cost Per Sale (CPS) | $269 | $300 |
| Return on Ad Spend (ROAS) | 7.4X | 10X |
| Dollar spent = Revenue | 1=7.4 (740%) | 1=10 (1000%) |
In this illustration when we look at ROAS as a metric of ROI.
You are making more money with facebook than you are with google where every KPI is saying otherwise!
We show that an increase in facebook ads is currently the right play even though all numbers leading up to ROAS could be telling you facebook is not working for you. Base on these numbers the leads are of higher quality and your team is converting them at a higher rate, even through there are less of them. If your not tracking these variables it would be very easy to make the wrong descision for your business.
The is a giant leap forward in accountability and tracking for your team. Now that the data is captured we are able to then start gathering statistics and providing reports. This will be your main number that all new customers will call. (we will split this up later) In this first step all calls are captured in the lead manager, sales person(s) may now track interaction with the customers to start collecting data such as Appintment and closed business rates. Below is a sample chart that we use to evaluate sources, budgets, Key performance indicators (KPI) and return on ad spend(ROAS). Return on ad spend tells a different story than what all other statistics tell you. This does not mean that you should stop spending on Google. It simply provides you with a road map.
What if all of a sudden your appointment rate drops
A new sale hire is making mistakes and has a low conversion rate to appointment. Are you going to blame your marketing.
What if all of a sudden your conversion to prospects rate drops
The sale team stops answering the phone as they are talking to vendors instead, calling customers back later when its convienent for them. Are you going to blame your marketing.
If you can’t see these numbers today how are you managing your business? Are you sure you making the right descision? Are you blaming marketing when it could be sales? Are you blaming sales when it could be and execution issue? Are you blaming marketing when its the message? Stop Guessing!
I hear it all the time:
We close 95%!
for the past 15+ years, not one partner closes 95% of leads. This is some kind of self preservation tactic. Then it changes to “once in the home…” Oh.. IC. Until we can teleport to every customer we need to measure the steps before we are in the home and the ability to get you in the home.
The Source -> to Lead -> to Prospect -> to Appointment – > to Deposit – > to Funded.
The leads are bad.
The source might be bad, The targeting might be off, the message might be wrong. Any number of things could be creating bad leads and the sooner you are able to pinpoint the problem the sooner it can be corrected. This is why we track and collect data so we don’t have to guess and make mistakes.
No More Feelings, Just Facts!
The data we caputure tells the story for everyone and ensures that the customer sources, the Spark Lead manager and the sales people are all on the same page in real-time.
Here is a look at the live data capture from the contact form below and from the Call to demo number (855) 668-1880.
This demo is to show you live data collection. Not the full function ofthe platform.
